Maker’s Mark and the Ethics of Advertising

Beam Suntory, Inc., founded in 1890, was an American manufacturer of spirits headquartered in Deerfield, Illinois. A subsidiary of Suntory Holdings of Osaka, Japan, its principal products included bourbon whisky, tequila, Scotch whisky, Irish whisky, Canadian whisky, vodka, cognac, rum, cordials, and ready-to-drink pre-mixed cocktails. It was the world’s third largest premium spirits company manufacturing brands like Maker’s Mark and Knob Creek bourbons, Hakushu and Hibiki Japanese whiskies, Teacher’s, Laphroaig, and Bowmore Scotch whiskies, Canadian Club whisky, Courvoisier cognac, Sauza tequila, Pinnacle vodka, and Midori liqueur. The company generated a net income of 38.4 billion yen by the end of 2014...